Article
Google Business Profile for Service-Area Businesses
How plumbers, cleaners and other businesses that travel to customers should set up a Google Business Profile: hiding a home address and choosing a service area.
· 2 min read
Marketing & Local SEO
Local search, reviews and simple campaigns bring in customers who are ready to buy. These guides explain how Google ranks local results and what a small business can do about it.
Start here
Local SEO for Small Business: A Practical Guide
How local SEO works for small businesses: how Google ranks local results, what to fix on your Business Profile and website, and how to earn reviews properly.
Read the complete guideGuides & articles
- Article
Google Business Profile Guidelines: Rules Small Businesses Break
The Google Business Profile rules small businesses most often break: how to name your business, what to keep out of descriptions, and what gets edits rejected.
· 2 min read
- Article
How to Get More Google Reviews Without Breaking the Rules
How a small business can get more Google reviews honestly: ask everyone, share a review link, and avoid the incentives and gating that break the rules.
· 3 min read
- Article
How to Respond to Google Reviews, Good and Bad
How to reply to Google reviews as a small business: the steps, what to say to happy and unhappy customers, and what not to do about negative reviews.
· 2 min read
- Article
Local Business Schema Markup: What to Add and What to Skip
What LocalBusiness schema is, which properties Google requires and recommends, a simple JSON-LD example, and why not to add star ratings to your own business.
· 2 min read
- Article
SEO Basics for Small Business Websites: A Plain Checklist
The SEO basics a small business website needs, from Google's own starter guide: titles, descriptions, headings, URLs, images, links and helpful content.
· 2 min read
Free tools
- Tool
Local Business Schema Generator (JSON-LD) for Google
Free LocalBusiness schema generator. Enter your name, address, phone and hours, then copy ready-to-paste JSON-LD that follows Google's guidelines.
Use the free tool →
- Tool
UTM Builder: Create Trackable Campaign Links for GA4
Free UTM builder for small business marketing. Add utm_source, utm_medium and utm_campaign to any link so you can see which campaigns bring customers in GA4.
Use the free tool →