Small business tools and services directory
A directory of the software and services small businesses use, from CRM and invoicing to booking, websites and automation, with official links and our coverage.
Details checked . Prices change, so each entry describes how a product is priced, not what it costs.
How this directory works
- Every entry is a real product and links to its official website.
- Descriptions restate what the vendor says about itself on its own pages. We don’t rate or rank anything here, and being listed is not an endorsement.
- Listings can’t be bought. If a link ever earns us a commission it will be marked, as our affiliate disclosure explains.
- Where we’ve written about a product, the entry links to our coverage, which shows its sources and the date we checked them.
- Some entries are labelled “Listed by the maker” — these were submitted via our work with us page and reviewed by an editor before publishing.
CRM & Customer Management
Independent guides, reviews and comparisons of CRM software for small businesses and trades.
HubSpot CRM (official site, opens in a new tab)
A general sales and marketing CRM with contact management, deal pipelines, tasks, email tracking and reporting.
How it’s priced: Free plan (up to two users and 1,000 contacts, per HubSpot); paid plans are per seat.
Jobber (official site, opens in a new tab)
Field service software for scheduling, quoting and invoicing home service work.
How it’s priced: Four tiers with a set number of users each; extra users cost more. 14-day free trial, no free plan.
Housecall Pro (official site, opens in a new tab)
Field service software for scheduling, dispatch, estimates and invoicing, with optional add-ons.
How it’s priced: Three plans (Basic, Essentials, Max); the highest plan charges per extra user. 14-day free trial.
Booking & Scheduling
Online booking, appointment scheduling and dispatch software for service businesses.
Google Calendar appointment schedules (official site, opens in a new tab)
A booking page built into Google Calendar, with availability rules, buffers, limits and reminders.
How it’s priced: Needs a Google or Workspace account; some features need Workspace or Google One.
Calendly (official site, opens in a new tab)
Scheduling software that lets people book time with you from your real availability.
How it’s priced: Free plan (one event type, one calendar); paid plans are per seat.
Square Appointments (official site, opens in a new tab)
Online booking that ties into Square payments, with deposits and no-show fees on higher plans.
How it’s priced: Free plan for solo professionals; higher tiers add features; payments carry processing fees.
SimplyBook.me (official site, opens in a new tab)
Online booking software for service businesses, with tiers by volume, features and providers.
How it’s priced: Free plan (up to 50 bookings a month, one provider); tiers rise with bookings, features and providers.
Website Builders & WordPress
Website builders, WordPress and hosting choices for small business websites.
Wix (official site, opens in a new tab)
A hosted website builder with templates and a drag-and-drop editor.
How it’s priced: Free plan (Wix address, no custom domain); paid tiers add a custom domain. Prices vary by region.
Squarespace (official site, opens in a new tab)
A hosted website builder with commerce plans and templates.
How it’s priced: 14-day free trial; Personal, Business and Commerce plans; store transaction fees fall on higher plans.
WordPress.com (official site, opens in a new tab)
Managed WordPress hosting where updates, security and backups are handled for you.
How it’s priced: Tiers from free to enterprise, with hosting included.
WordPress.org (official site, opens in a new tab)
Free, open-source WordPress software that you install on hosting you arrange yourself.
How it’s priced: Software is free; you pay a hosting provider separately.
PageSpeed Insights (official site, opens in a new tab)
Google's tool that reports a page's Core Web Vitals and suggests improvements.
Invoicing & Payments
Invoicing, estimates and payment software that helps small businesses get paid faster.
FreshBooks (official site, opens in a new tab)
Invoicing and accounting software for small businesses and freelancers.
How it’s priced: Plans are set by the number of billable clients; extra team members are charged per user. 30-day free trial.
QuickBooks Online (official site, opens in a new tab)
Accounting software that includes invoicing, with plans that include a set number of users.
How it’s priced: Four plans (Simple Start, Essentials, Plus, Advanced) with users included in each. 30-day free trial.
Wave (official site, opens in a new tab)
Invoicing and accounting with unlimited invoices and estimates on its free plan.
How it’s priced: Free Starter plan and a paid Pro plan, priced for the US and Canada; card payments are charged per transaction.
FISCUS AI (official site, opens in a new tab)
Listed by the makerFISCUS AI combines e-invoicing, receivables, bank reconciliation, and AI cash flow insights for small businesses in Türkiye and beyond.
AI Tools & Automation
Practical AI tools and workflow automation for small business owners: what to automate first, which platforms to compare and the mistakes to avoid.
Zapier (official site, opens in a new tab)
Workflow automation that connects apps with a trigger and one or more actions.
How it’s priced: Charged by tasks; free plan with 100 tasks a month and two-step Zaps.
Make (official site, opens in a new tab)
A visual workflow automation platform where automations are called scenarios.
How it’s priced: Charged by credits; free plan with up to 1,000 credits a month.
n8n (official site, opens in a new tab)
Workflow automation you can use on n8n Cloud or host yourself.
How it’s priced: Cloud plans charge per workflow execution; the self-hosted Community Edition is free.
Marketing & Local SEO
Local SEO, reviews and marketing tools that bring small businesses more customers.
Google Business Profile (official site, opens in a new tab)
Google's tool for managing how your business appears in Google Search and Maps.
Google Search Console (official site, opens in a new tab)
Google's tool for seeing how your website appears and performs in Google Search.
Google Analytics (official site, opens in a new tab)
Google's analytics service for seeing which pages and campaigns bring visitors.
More from us
- Our own free tools: calculators and generators that run in your browser.
- Community tools: tools listed by the people who make them, each reviewed by an editor.
- Is a real tool or service missing? Apply to list it or tell us and we’ll check it against the vendor’s own pages before adding it.